Marketing Sherpa recentl asked nearly 1,000 B2B marketers to identify which website design, management and optimisation tactics were very effective, somewhat effective or not effective. Find out which tactics topped the list as the most effective in their weekly chart.
Since an organisation’s website is the hub for all of their marketing activities and commonly the key point of conversion, it is imperative that they make the most out of the inbound traffic they receive. This is precisely the reason why the top two website design, management and optimisation tactics involve some optimization for conversions.
Implementing unique landing pages for various marketing campaigns increases the relevancy of that page, which leads to an improved conversion rate. Of course, optimising design and content for conversions is also intended to increase conversion rates.