If your site isn’t getting found – you need to get optimised for those keywords!
Search engine optimisation is important – just ‘having’ a website sometimes is not enough. It’s worthwhile spending some time writing your content so you do actually appear in search engine results.
Nowadays it’s getting harder and harder to appear on the front page of Google results – the competition is indeed fierce.
But to get that unfair advantage- just add social media into the mix and your site will have a fighting chance of ranking. Or let me help you, with a Website Audit.
Okay, I have to confess I LOVE auditing websites and letting the owners know what isn’t working and why.
Unfortunately there are a lot of websites out there that aren’t getting found by search engines. That’s where search engine optimization (SEO) comes in. Most people don’t realise that it’s not a case of simply ‘chucking’ up a website and hoping for the best.
If you create a website properly, before you even get close to the design stage, you will have done most of the work! Design should be the last thing on your mind – however, because you don’t necessarily ‘see’ most of what goes on in your site’s coding (tags, loading speed etc) people don’t place as much as importance on it as they do on how ‘pretty’ the site looks.
If your site isn’t getting found, let me help you discover why and FIX IT!
This website audit includes:
- Keyword Research
I’ll do some extensive research on keywords for your business. What are people searching for in your industry? I’ll find out, then make sure that these same keywords are showing up in your content and in links.
- Website Source
I’ll take a look at your site’s coding and make some suggestions on how to improve things like site performance.
- Site Optimisation
This is where I’ll run through a checklist of important SEO items to see that you are ticking all the boxes for search engines. If not, I’ll let you know how to fix them.
- Tips and techniques
Here’s where I’ll give you tricks to implement that will increase and convert those visitors into subscribers or buyers.
- Website Design
Finally I’ll take a look at your website design and layout and see if it can be improved.
Or give it a go yourself!
The first step of search engine optimisation is to figure out what your businesses ‘keywords’ are. For instance if you were a local florist, your keywords might be: florist rotorua
You’d undertake a bit of research around these keywords using tools like google keywords: https://adwords.google.com/select/KeywordToolExternal
Exploring different variations, such as ‘gift baskets’ or ‘send flowers’ – phrases that a potential customer might be plugging into the search engine to find your business.
This research will provide you with some information on the most common search terms, which your competition may be and trends.
Once you’ve decided on a few key words, you ‘optimise’ your website text. For example your home page could focus on the keywords ‘Rotorua Florist’ and another page could focus on ‘birthday flowers’.
There are a number of ways to integrate these keywords into your website, such as the text and also in the coding (headers and meta tags) and images (alt tags).
If you’re interested in SEO yourself, here is some extra reading:
HOW DOES YOUR SITE RATE?
One of the great little tools we use to check a site’s marketing effectiveness, is the HubSpot Grader tool. This free tool uses a proprietary blend of over 50 different variables, including search engine data, website structure, approximate traffic, site performance, and others to rate your site.
Go ahead and insert your URL and see how your site rates: http://websitegrader.com
If you’re not sure what the report means, let us know and we’ll explain the results to you.